Clever Pencil Customization Tips for Promoting Your Brand

Promotional products play a significant role in boosting brand visibility and generating brand awareness among the people. When it comes to promotional merchandise, there is a broad variety of products to choose from to popularize your brand. However, some products are much more effective in establishing a brand image since they have a longer usage life. One such product is a branded pencil set. Unlike custom t-shirts, a customized pencil set does not fade with time. Moreover, a pencil is used frequently daily for writing, which would keep your brand in the minds of the audience and lead to excellent brand recall.

In order to ensure that customized pencils appeal to the customer and have a powerful impact on them, the design of the pencil needs to be unique and communicate the voice of your brand authentically. In this blog, we will tell you exactly what design features you should focus on to create a stunning, customized pencil that leaves a lasting impression.

Custom Pencil Design Elements That Put Your Brand Under Spotlight

Fonts Strategies for Pencil Customization

Every branded pencil has text printed on it. The style of text can make the pencil striking and immediately catch the attention of the user. Moreover, the text should match the overall body structure of the pencil and be readable and neat. Below are some font features that you should consider.

1. Font Style that Captivates

There is an endless choice of font styles, but you should keep in mind your brand logo and the font that is used in that logo. It is better if the style of font maintains a resemblance to the brand logo font. For legibility, it is better to opt for sans Sheriff font style; and it is quite a popular font style as well. However, no one can deny the appeal of a fancy font, so a calligraphic font will create an impact.

2. Font Size Matters

Font size should fit the width of the body of the pencil. A standard pencil is between 2 and 6 inches long, so your text should be brief yet convey a powerful meaning. An awesome tagline can make your brand messaging impactful. The font should not have characters that are too closely spaced; otherwise, it will be difficult to read.

3. Combining Font Styles

Using a combination of two fonts can lay emphasis on a tagline. So, combining fonts can easily be done.

Colors Strategies For a Striking Custom Pencil Style

Promotional branding should be unique enough to establish a connection with the customer. Select a combination of vibrant pencil finishes that evoke a sense of emotion in the user and complement your brand colors. Let us give you some tips to transform an ordinary pencil into a stunning personalized pencil through colored surface finishing.

1. Match with Brand Colors

Keep in mind the primary colors of your brand, especially the logo color. Create a contrast that highlights the logo color and opt for a background that is similar to your logo but on the opposite part of the color wheel.

2. Create a Striking Contrast

Selecting the right colored font can make all the difference in getting your brand message across. To make the print text readable, it has to stand out from the surrounding color. We recommend that you first select a pencil body color and then build the design and logo on top of it with a contrasting color for maximum visual appeal and brand visibility.

Style Features: Spicing up Your Pencil Design

Once you have decided on the colors, fonts as well and budget for your promotional pencils, the final touch that gives an exciting twist to personalized pencil design is the style features. Anything that is not a part of the pencil body color is a part of your style element. This mainly includes the logo style and the patterns and motifs that you want to incorporate on top of the pencil color.

It is better to hire a custom Pencil manufacturer that has the resources to create a tailor-made pencil design that highlights your brand. Custom pencil manufacturers usually have a design team that has expertise in developing designs that are suitable and stunning enough to grab customer's attention.

Conclusion

Promotional merchandise plays a pivotal role in building and strengthening a brand's presence in today's competitive marketplace. These branded items like pencils, often emblazoned with a company's logo or message, serve as tangible reminders of the brand and its products or services. By distributing promotional merchandise to clients, employees, and potential customers, a brand can enhance its visibility and memorability.

Pencils serve as constant, everyday touchpoints, creating a lasting impression in the minds of consumers. They reinforce brand recognition, boost customer loyalty, and foster a sense of goodwill. Moreover, the act of giving away promotional merchandise can initiate positive interactions, strengthening the relationship between the brand and its audience. In the long run, this cost-effective marketing strategy yields brand consistency, trust, and increased visibility, making it an essential component of any successful branding strategy.